© 2006 Bedrijsnaam
Ontworpen door Serif
Prof. dr. P. Vyncke: ad processing, especially cue-management from the perspective
of evolutionary psychology and semiotics.
Prof. dr. V. Cauberghe: communication management in general and the use of new communication
technologies in particular.
Prof. dr. G. Verleye: market research, especially segmentation studies and the use
of new technologies.
Prof.dr. L. De Marez: market research, especially segmentation studies, the use of
new technologies and innovation management.
L. Hudders: luxury branding and consumption.
K. Berte: ad avoidance and the opportunities of new communication technologies within
I Stevens: risk and crisis communication, market research.
D. Grammens: ad processing, eye-tracking research and cue-management.
K. Panic: the use of new media in social marketing.