© 2006 Bedrijsnaam

 

Ontworpen door Serif

Prof. dr. P. Vyncke: ad processing, especially cue-management from the perspective of evolutionary psychology and semiotics.

 

Prof. dr. V. Cauberghe: communication management in general and the use of new communication technologies in particular.

 

Prof. dr. G. Verleye: market research, especially segmentation studies and the use of new technologies.

 

Prof.dr. L. De Marez: market research, especially segmentation studies, the use of new technologies and innovation management.

 

L. Hudders: luxury branding and consumption.

 

K. Berte: ad avoidance and the opportunities of new communication technologies within that context.

 

I Stevens: risk and crisis communication, market research.

 

D. Grammens: ad processing, eye-tracking research and cue-management.

 

K. Panic: the use of new media in social marketing.